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Craft is made in Sweden where weather conditions every day inspire and challenge designers to create sports clothing that maximizes the performances of athletes. The products keep their promises and you will always be able to maintain an optimal body temperature no matter what the weather forecast predicts.
Craft work meticulously with functional sports clothing and at the same time they are very passionate about all details helping you to reach your maximum within your sport.
That is also why performance is key at Craft.
Since 1973 when the Swedish inventor Anders Bengtsson took off in the first set of Craft underwear, Craft have managed to keep people dry and comfortable under different weather conditions. This is something which Craft aim to continue doing.
Craft work with - and learn from some of the best athletes all over the world in the constrant strive for expertise.
Craft develop functional sports clothing designed to resist tough weather conditions.
At the same time their clothing helps to increase the athletic performances of its users. Your experience is their passion because Crafts clothing is part of your athletic experience, almost like an extension of the body, like someone else´s skin.
Therefore Craft develop their products with great care and with great focus on materials, quality and function.
Craft takes responsibility for you and for the whole proces alltogether. their responsibility stretches from the individual and life cyclus of the product to their colleagues and suppliers as well as transport and in the end society itself.
Craft want to leave as few footprints as possible from their production and in addition their want to avoid all kinds of environmental violations.
They actively seek to make sure their products are of great quality and durable without affecting the environment in a negative way.
Craft therefore avoid to use additives in their materials and many of their products are consequently produced in pure polyester.
They are very careful not to mix polyester with materials that aren´t friendly to the environment as far as possible as this practise also helps to facilitate the possibility of recycling at a later date.
Craft thus inegrate sustainability in the core of their business operations, which makes it a great choice for the environment when you buy one of their products.
Craft manage to improve working conditions in the supply chain, reduce greenhouse gas emissions, and introduce organinic environmentally friendly materials into their production.
And therefore you can buy products from Craft with a good conscience.
As Craft put it themselves, sport is the best and most simple sport there is.
Therefore as a runner you can aways expect to find running equipment designed for atletes who loves to run - regardless of their level. The products keep their promises and ensure that you maintain an optimal body temperature regardless of the weather conditions.