New Balance was founded more than 100 years ago by William J. Riley. He had a passion for designing shoes with pronation support for working people who often had to stand all day, often resulting in knee and foot injuries. It was not till 1964, however, that the first professional running shoe “Trackster” was released and mass-produced. The DNA of New Balance today is still to protect people and runners all over the globe against injuries.
New Balance have been able to remain popular for more than 100 years, making them one of the oldest running brands in the world. New Balance is the perfect mix between function and design. The technology ensures your best performance while at the same time providing a design that does not compromise your look.
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