ASICS is a multinational brand that is known for its great running shoes and fashionable sneakers. Nevertheless, ASICS also makes really cool running clothes to dress you up for an active lifestyle.
Japanese ASICS was founded in 1949 in the aftermath of the Second World War under the former name of Onitsuka. The brand was established with the goal of motivating the Japanese youth through sports and to contribute to the development of society. An important message in the time after the war that would be meaningful for the following generations.
Changing the name to ASICS only happened in 1977 and the name is inspired by the famous Latin phrase: “Anima Sana In Corpore Sano”, which translates to “A Sound Mind in a Sound Body”. A phrase that still inspires ASICS to motivate people around the world to live a healthy and meaningful life through sports and having a healthy lifestyle.
The launch of ASICS and its vision came at just the right time. Because at the end of the ‘70s, aerobics and the healthy lifestyle started to become popular. It was also around this time that ASICS launched its first running shoe.
For the past couple of years, ASICS made shoes for terrain running, marathon running, basketball, and hiking. In 1986, ASICS introduced its first running shoe with GEL material in the midsole. It turned out to be a huge success and would over time be a trademark for the ASICS running shoes.
In 1992, ASICS improved its logo to the one we know today, and then it really started to take off. ASICS dominated the world of sports with shoes for football, basketball, and athletics.
Finally, in 1993, the classics GEL-KAYANO and GT-2000 were released followed by the GEL-NIMBUS in 1999. These running shoes became so popular amongst runners that they almost became the embodiment of ASICS.
ASICS’ running shoes are packed with technologies that ensure the best running experience. The materials of the running shoes are constantly being analysed to create the best foundations for your run.
The most common technologies are:
GEL, which is a silicone material that is located in the heel of almost every ASICS running shoe. It ensures shock-absorption by decreasing the strain on your body at landing.
FLYTEFOAM is a lightweight foam material that is located in the midsole. The foam is springy with a lot of return of energy to ensure a bouncy and unmatched toe-off without compromising on the comfort.
TRUSSTIC can be found in the mid-part of the sole. This technology gives the shoe stability by preventing any twists.
AHAR is a rubber material in the outsole with a fantastic grip and anti-slip protection. Therefore, you can run in wet weather condition or during a bit of frost without skating around. The durable rubber also ensures longer durability for the shoe.
DUOMAX is a wedge of foam that is located on the inside of the midsole on the models with pronation support. DUOMAX corrects the foot stance and prevents pronation. It is, in particular, a benefit for heavier runners, as the technology places the foot in such a way that the weight is evenly distributed on the foot.
Among the most popular ASICS running shoes, you will find:
- ASICS GEL-KAYANO
- ASICS GEL-NIMBUS
- ASICS GEL-CUMULUS
- ASICS GT-2000
There is no such thing as bad weather only bad clothing. Irrespective of the season and weather forecast, we have a wide selection of ASICS running clothes in cool colours and trends. This is everything from running jackets to long tights and shorts.
If you are sick of getting wet feet, we also sell ASICS running shoes in Gore-Tex (GTX) material, which is both waterproof and breathable.
Check out the great selection of ASICS running clothes and running shoes in all kinds of colours below – guaranteed there is something for your taste and needs!
Among the runners of half and whole marathons in the world, Asics’ shoes are one of the most popular brands. Thanks to the GEL-technology, the shoes provide super comfort and great shock-absorption on long distances.
Asics Gel-GT 2000
Asics Gel Super J33
Asics 33-FA og 33-DFA
Asics Gel-Excel 33
Asics Gel-Electro 33
Asics Gel-Fuji Runnegade
Asics Gel-Fuji Attack
Asics Gel-Fuji Trainer
Asics Gel-Fuji Setsu
Asics Gel-Fuji Sensor