HOKA ONE ONE is a brand which originated in France, and which was inspired by the idea of finding a solution to a simple problem: Getting the ultimate running experience.
HOKA ONE ONE was founded in 2009 by two French trail runners, Nicolas Mermoud and Jean-Luc Diard. It all started when the minimalist trend in running shoes reached its peak, which is when HOKA came up with something completely new. Inspired by the ease and speed of mountain biking and skiing, they created a maximalist shoe, but with a comfortable midsole and a natural stride.
The two founders started developing a prototype, and later teamed up with a chemist from a Chinese shoe company to create a new type of EVA foam that was soft, durable and surprisingly lightweight – the properties we now associate with HOKA ONE ONE.
Running on trails and in the mountains is possible with normal shoes, but once you try a pair of proper trail shoes you realize that it just becomes a lot safer and you have a lot more fun! And nowadays you really can have it all, either you want a more technical shoe or a more cushioned experience.
Previous models from HOKA ONE ONE have proved that HOKA design philosophy had its merits. These shoes gave runners sufficient midsole to cushion their feet on rough terrain and propel them forwards, while also being very lightweight.
HOKA have implemented new technologies in their shoes in recent years. They make use of technologies including ProFLY, which is a cushioning system that combines soft foam in the heel with a firmer foam in the forefoot. These foams create a good balance between shock absorption and energy return.
For the pronated runner, HOKA has made use of a supportive J-Frame midsole construction, rather than using rigid plastic materials. This is a construction with denser and firmer foam on the circumference of the shoe, which guides the stride from the heel to the big toe.
HOKA also utilises a MATRYX upper, crafted from Kevlar fibre strands, which minimises weight and enhances durability.
THE THREE PRODUCT CATEGORIES:
GLIDE: a collection which was developed based on the original HOKA ONE ONE principles, with maximal midsole cushion and minimal weight. The GLIDE collection includes neutral and stability models, so with this collection you can cover the distance in comfort, regardless of which shoe you choose.
FLY: a collection of HOKA’s most responsive lightweight running shoes, designed for everything from interval running to race day, as well as gym training or as everyday shoes. These shoes are inspired by the weightless feeling of flight – hence the name.
SKY: a breakthrough mountain footwear collection which is ready for trail adventure. With these lightweight hiking boots you can traverse the most rugged landscapes at any pace.
The technologies of Hoka One One
In the last couple of years, Hoka has been associated with padding and shock-absorption – and there is a good reason for this.
Because Hoka constantly tries to develop lighter, more responsive, and durable midsoles, which still deliver great stability and protection without compromising on the performance.
This enables Hoka to always produce lighter and faster shoes.
The Meta-Rocker technology in the Hoka running shoes is concerned with the geometry.
Hoka combines a low heel-toe drop with its unique midsole and signature HOKA-absorption to supplement the normal running style of the runner, which, as a result, gives a better momentum.
HOKA’s Active Footframe technology ensures your heel and foot is planted into the midsole, compared to other shoes where the foot is placed on top of the midsole.
As a result, every HOKA shoe offers incredible guidance without any narrowing elements.
The Active Footframe performs like the seat of a race car and provides incredible support for your foot.
HOKAs J-Frame technology supports and guides your foot without the use of a shoe tongue or stiff materials.
The technology has its name from the J-form, which uses firm foam with density to support the inside of your foot and heel.
Therefore, the J-Frame will give you incredible stability and comfort on your run.
Profly is a midsole with double density to help for a better landing and a more responsive toe-off.
As a result, HOKA uses a softer absorption in the heel and firmer foam at the forefoot, which means you can comfortably land and, at the same time, quickly launch from the ground.