On

THE STORY BEHIND ON

On was founded in 2010 in the Swiss Alps by three friends, including former world triathlon champion Olivier Bernhard, with a shared dream to transform the running experience. With its innovative approach and dedication, On has achieved global recognition as one of the fastest-growing brands in running shoes.

ON'S INNOVATIVE APPROACH

Since its inception, On has paved the way in running shoe construction, constantly striving to refine and redefine the traditional running shoe. Over the years, On's dedication to innovation has led to the introduction of groundbreaking technology like CloudTec®, revolutionizing the perception of cushioning and energy return in running shoes. With Speedboard®, they took another step to enhance runner performance by transforming each step's energy into propulsion. These achievements mark key milestones in On's history, cementing their status as a leader in running shoe innovation and technology.

Breakthrough Technologies: CloudTech and Speedboard

CloudTec® is the essence of On's running shoes – a cushioning system that promotes a soft landing and explosive takeoff - it should feel like running on clouds and encourages an active lifestyle.

• Shock absorption: CloudTec® pods compress for optimal cushioning during landing.

• Energy return: The clouds return energy for a dynamic takeoff.

• Adaptive design: Pods adapt to the runner's unique running style for tailored support.

• Versatility: CloudTec® technology is integrated into various models suited for roads, trails, and racing.

Speedboard® transforms the energy from each step into propulsion, optimizing runner performance.

SPECIFIC ADVANTAGES OF ON-RUNNING SHOES

A notable feature of On running shoes is their exceptional combination of cushioning and energy return, which CloudTec® and Speedboard® technologies deliver. These shoes are developed with a vision to balance softness at landing and powerful takeoff, reducing fatigue and promoting a more economical running style. This unique system allows superior fit and comfort while still supporting the runner's natural movement pattern. The result is a running shoe that not only improves performance but also reduces the risk of injuries, making On a preferred choice among conscious runners.

CloudTech System Efficiency

CloudTec technology is the foundation of On running shoes' cushioning properties. The system allows a soft landing and prevents overload.

The unique construction of CloudTec provides dynamic cushioning that adapts to the runner's individual foot strike. This adaptation means the shoes offer optimal support regardless of terrain.

CloudTec units return energy at takeoff, resulting in a more efficient running form. This energy return contributes to a reduced sense of fatigue during runs.

CloudTec fatigue control is central to runners' performance improvement and long-term comfort. The system is a revolution in modern running shoe design.

Speedboard Technology Dynamics

Speedboard is an integral part of On running shoes' sole construction. Its task is to create immediate and dynamic energy transfer from landing to takeoff, improving running economy and promoting a natural running rhythm. Innovative design and material choice make Speedboard an essential element in On's performance.

With Speedboard technology, On has created a tool that allows runners to maximize their performance by harnessing both the body's and the shoe's potential. In this way, On offers a revolutionary solution that supports optimal running mechanics. It provides an advantage not only in terms of speed and efficiency but also by reducing injury risk through more even load distribution across the entire foot's gait cycle, reducing unnecessary strain on the runner's muscles and joints through technology and design.

ON RUNNING CLOTHING'S FUNCTIONAL DESIGN

One of the most important features of On's running clothing is its advanced technical properties. The clothing is made from lightweight materials that are breathable and moisture-wicking, helping to keep the runner dry and comfortable during workouts. These materials are also stretchy and flexible, providing good freedom of movement and allowing for running without restrictions.

On's running clothing is also designed with attention to detail. They have a carefully selected fit that ensures the clothing fits well on the body and does not irritate during running training. Practical details such as zippers, pockets, and reflective elements have also been considered, increasing visibility and functionality during runs in various weather conditions.

Whether it's running tops, jackets, or other apparel, runners can rely on On's clothing to meet their high standards for quality and functionality. With their focus on details, advanced technical features, and modern design, On's running clothing is an ideal choice for runners who want to feel good and perform their best during training.

Stylish Solutions for Every Runner

On's running shoes and clothing combine functionality with an aesthetic design that appeals to the style-conscious runner.

1. On Cloudflow - a fast and responsive shoe with a sleek, modern look.

2. On Performance-T - a T-shirt with advanced moisture management in a sharp, minimalist cut.

3. On Performance Short Tights - short tights offering ultimate comfort and freedom of movement with special focus on fit. On's collection offers a diversity of colors and designs, allowing each runner to express their unique style.

ON'S COMMITMENT TO SUSTAINABILITY

On, the Swiss sports brand, is committed to sustainability through innovative solutions that help reduce environmental impact. One of their most notable achievements is the creation of a shoe made from carbon emissions, developed in collaboration with LanzaTech, Borealis, and Technip Energies. This groundbreaking shoe uses carbon waste captured from the air and repurposed as a key material in the production process. By transforming carbon emissions into a valuable resource, On is taking significant steps in reducing their carbon footprint and contributing to a more sustainable future.

Beyond utilizing carbon waste, On's sustainability efforts include a focus on responsible sourcing and transparent production practices. The brand strives to reduce waste throughout their supply chain, from the materials used in their shoes to packaging. With initiatives like these, On continues to push the boundaries of what is possible in sustainable running shoes, allowing athletes to enjoy high-performing products while knowing they support a more eco-friendly choice. On's efforts reflect their commitment to environmental responsibility and their ongoing drive to innovate in the face of climate change.

On's manifestation of sustainability extends beyond recycled materials; they place great emphasis on their entire production and supply chain to support a greener planet. From the design process to the finished product, there is a constant effort to reduce climate impact, involving everything from energy-efficient manufacturing to reduced packaging and shipping with less CO2 emissions.

For On, innovation is key to developing sustainable running experiences, which is why they are continuously looking to improve and implement groundbreaking sustainable technologies. The company's goal is to shape a future where high performance and environmental responsibility go hand in hand, symbolized by the development of their modern, sustainable running shoes and apparel.

Use of Recycled Materials

On integrates sustainability into product development by systematically using recycled materials.

• Recycled polyester is widely used in On's shoes and clothing.

• Recycled plastic is transformed into functional components in shoes.

• Recycled rubber in outsoles enhances both durability and environmental friendliness.

• PET bottles are transformed into threads for use in shoes and garments.

Innovative CleanCloud® EVA Foam

CleanCloud® EVA foam marks a revolution in the shoe material industry. The foam offers an eco-friendly alternative to traditional materials.

By incorporating CleanCloud® EVA foam in their shoes, On demonstrates a commitment to contributing to a reduction in CO2 footprint. The process points to a new era where consumption and environmental responsibility are united. Sustainability goes hand in hand with comfort and performance.

On continues their mission to create sustainable footwear without compromising quality in their clothing and shoes.
CleanCloud® EVA foam is a concrete step in this direction.

MORE OPTIONS FOR YOU

You can find a broad selection of On running apparel and running shoes at RunningXpert.

If you wish to explore other options, you will also find a wide range of running shoes from brands like Nike , adidas , ASICS and Saucony , each offering unique technologies and fits for various needs.