This Privacy Policy explains how RunningXpert Group ApS processes your personal data when you visit or make a purchase through:

https://www.runningxpert.com/eu/

This website delivers exclusively to the Republic of Ireland.
Customers in Northern Ireland are served via our UK website.

1. Data Controller

RunningXpert Group ApS
Gammel Sellingvej 1
8370 Hadsten
Denmark

Email: [email protected]

RunningXpert Group ApS is the data controller responsible for processing your personal data in accordance with:

• EU General Data Protection Regulation (GDPR)
• Irish Data Protection Act 2018

2. When Do We Process Your Personal Data?

We process personal data when you:

• Place an order
• Create a customer account
• Subscribe to our newsletter
• Leave items in your shopping cart
• Contact customer service
• Visit our website and accept cookies
• Submit a review via Trustpilot or Lipscore

We only process your personal data where we have a lawful basis under Article 6 GDPR.

3. Orders and Contract Fulfilment

3.1 Purpose

We process your data to:

• Process and deliver your order
• Handle payments
• Communicate about your order
• Manage returns and warranty claims
• Prevent fraud
• Comply with accounting and tax obligations

3.2 Data Processed

• Name
• Billing and delivery address
• Email address
• Phone number
• Order history
• Payment details
• IP address

3.3 Legal Basis

• Article 6(1)(b) GDPR – Performance of a contract
• Article 6(1)(c) GDPR – Legal obligation
• Article 6(1)(f) GDPR – Legitimate interest (fraud prevention)

3.4 Payment Providers

Depending on your selected payment method, your personal data may be shared with:

• VISA
• Mastercard
• PayPal
• Apple Pay
• Klarna
• These providers act as independent data controllers.

3.5 Retention Period

• Accounting and tax data: up to 10 years (Danish accounting legislation)
• Warranty and claims: typically up to 3 years
• Customer service cases: 12–36 months

4. Customer Account

Purpose

• Faster checkout
• Order history access
• Address storage

Legal Basis

Article 6(1)(b) GDPR.

Retention

Until you delete your account, subject to statutory retention requirements.

5. Newsletter and Cart Reminders (Klaviyo)

Purpose

• Newsletters and offers
• Personalised marketing
• Abandoned cart reminders
• Customer surveys

Data Processed

• Name
• Email address
• Purchase behaviour
• Cart information

Legal Basis

Article 6(1)(a) GDPR – Consent.

You may withdraw your consent at any time.

Retention

Until you unsubscribe. Your email may then be stored in a suppression list to prevent further marketing.

Processor

Klaviyo (data processor under GDPR).

6. Cookies and Tracking

We use cookies and similar technologies.

Non-essential cookies are only set with your consent.

Legal basis:

• Article 6(1)(a) GDPR (consent)
• Legitimate interest for strictly necessary cookies

You may change your cookie preferences at any time via our cookie settings.

6.1 Google Analytics 4

We use Google Analytics 4 to analyse and improve our website.

Data processed may include:

• Pseudonymised IP address
• Device and browser information
• User behaviour data

Retention period: 14 months
Legal basis: Consent

6.2 Online Marketing

With your consent, we use:

• Meta (Facebook & Instagram)
• Google Ads
• Microsoft Ads
• AdTraction
• Klarna marketing services
• PriceRunner

These services may process behavioural data for:

• Personalised advertising
• Conversion tracking
• Performance measurement

Legal basis: Consent.

7. Reviews

7.1 Trustpilot (Store Reviews)

After purchase, you may receive an invitation to review your shopping experience.

Legal basis: Article 6(1)(f) GDPR – Legitimate interest (service improvement).

Trustpilot acts as an independent data controller.

7.2 Lipscore (Product Reviews)

We use Lipscore to collect and display product reviews.

Data may include:

• Name (optional)
• Review content
• Email address (for verification)

Legal basis:

• Legitimate interest
• Consent (where applicable)

8. Customer Service (Zendesk)

When you contact us, we process:

• Name
• Contact details
• Order number
• Message content

Legal basis:

• Contract performance
• Legitimate interest

Retention: 12–36 months

We do not record phone calls.

Processor: Zendesk.

9. Group-Level Data Sharing

Aggregated or pseudonymised purchase data may be shared with our parent company:

WS WeSports Group AB (publ)

This is done for strategic business analytics and product development.

There is no joint controllership arrangement.

Legal basis: Legitimate interest.

10. International Transfers

As we are based in Denmark, your personal data is primarily processed within the EU/EEA.

Some service providers (e.g., Google, Meta, Klaviyo) may transfer data outside the EU/EEA.

Such transfers are safeguarded by:

• EU adequacy decisions
• Standard Contractual Clauses (Article 46 GDPR)
• EU–US Data Privacy Framework (where applicable)

11. Your Rights (Ireland)

Under GDPR, you have the right to:

• Access your data
• Rectify inaccurate data
• Erase data (where applicable)
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent

You also have the right to lodge a complaint with:

Data Protection Commission (DPC)
21 Fitzwilliam Square South
Dublin 2
D02 RD28
Ireland

Website: www.dataprotection.ie

12. Changes

We may update this Privacy Policy when necessary.

The latest version is always available at:

https://www.runningxpert.com/eu/

Last updated: March 2026