This Privacy Policy explains how RunningXpert Group ApS processes your personal data when you visit or make a purchase through:

https://www.runningxpert.com/eu/

This website delivers exclusively to the Republic of Ireland.
Customers in Northern Ireland are served via our UK website.

1. Data Controller

RunningXpert Group ApS
Gammel Sellingvej 1
8370 Hadsten
Denmark

Email: [email protected]

RunningXpert Group ApS is the data controller responsible for processing your personal data in accordance with:

• EU General Data Protection Regulation (GDPR)
• Irish Data Protection Act 2018

2. When Do We Process Your Personal Data?

We process personal data when you:

• Place an order
• Create a customer account
• Subscribe to our newsletter
• Leave items in your shopping cart
• Contact customer service
• Visit our website and accept cookies
• Submit a review via Trustpilot or Lipscore

We only process your personal data where we have a lawful basis under Article 6 GDPR.

3. Orders and Contract Fulfilment

3.1 Purpose

We process your data to:

• Process and deliver your order
• Handle payments
• Communicate about your order
• Manage returns and warranty claims
• Prevent fraud
• Comply with accounting and tax obligations

3.2 Data Processed

• Name
• Billing and delivery address
• Email address
• Phone number
• Order history
• Payment details
• IP address

3.3 Legal Basis

• Article 6(1)(b) GDPR – Performance of a contract
• Article 6(1)(c) GDPR – Legal obligation
• Article 6(1)(f) GDPR – Legitimate interest (fraud prevention)

3.4 Payment Providers

Depending on your selected payment method, your personal data may be shared with:

• VISA
• Mastercard
• PayPal
• Apple Pay
• Klarna
• These providers act as independent data controllers.

3.5 Retention Period

• Accounting and tax data: up to 10 years (Danish accounting legislation)
• Warranty and claims: typically up to 3 years
• Customer service cases: 12–36 months

4. Customer Account

Purpose

• Faster checkout
• Order history access
• Address storage

Legal Basis

Article 6(1)(b) GDPR.

Retention

Until you delete your account, subject to statutory retention requirements.

5. Newsletter and personalisation (Klaviyo)

Purpose

• Sending marketing by email
• Tailoring the content of our marketing to your interests (profiling)
• Statistics

Data Processed

• Name
• Email address
• Date of birth (if provided)
• Gender (if provided)
• Purchase and return history
• Preferences you provide
• Your behaviour in our emails and on our website (opens, clicks, products viewed and cart contents)

Legal Basis

Article 6(1)(a) GDPR – Consent.

You may withdraw your consent at any time.

Personalisation

We analyse the information you provide and how you interact with us to make the content we send more relevant. That includes opens and clicks in our emails, products and categories viewed, and cart contents. You may therefore receive different emails from other subscribers. No automated decision-making within the meaning of Article 22 GDPR takes place.
Providing your gender and date of birth is optional. If you give us your date of birth, we will send you a birthday greeting. Without this information you will still receive our newsletters, just without the related personalisation.

Retention

Until you unsubscribe. Your email may then be stored in a suppression list to prevent further marketing.

Processor

Klaviyo (data processor under GDPR).

6. Cookies and Tracking

We use cookies and similar technologies.

Non-essential cookies are only set with your consent.

Legal basis:

• Article 6(1)(a) GDPR (consent)
• Legitimate interest for strictly necessary cookies

You may change your cookie preferences at any time via our cookie settings.

6.1 Google Analytics 4

We use Google Analytics 4 to analyse and improve our website.

Data processed may include:

• Pseudonymised IP address
• Device and browser information
• User behaviour data

Retention period: 14 months
Legal basis: Consent

6.2 Online Marketing

With your consent, we use:

• Meta (Facebook & Instagram)
• Google Ads
• Microsoft Ads
• AdTraction
• Klarna marketing services
• PriceRunner

These services may process behavioural data for:

• Personalised advertising
• Conversion tracking
• Performance measurement

Legal basis: Consent.

7. Reviews

7.1 Trustpilot (Store Reviews)

After purchase, you may receive an invitation to review your shopping experience.

Legal basis: Article 6(1)(f) GDPR – Legitimate interest (service improvement).

Trustpilot acts as an independent data controller.

7.2 Lipscore (Product Reviews)

We use Lipscore to collect and display product reviews.

Data may include:

• Name (optional)
• Review content
• Email address (for verification)

Legal basis:

• Legitimate interest
• Consent (where applicable)

8. Customer Service (Zendesk)

When you contact us, we process:

• Name
• Contact details
• Order number
• Message content

Legal basis:

• Contract performance
• Legitimate interest

Retention: 12–36 months

We do not record phone calls.

Processor: Zendesk.

9. Group-Level Data Sharing

Aggregated or pseudonymised purchase data may be shared with our parent company:

WS WeSports Group AB (publ)

This is done for strategic business analytics and product development.

There is no joint controllership arrangement.

Legal basis: Legitimate interest.

10. International Transfers

As we are based in Denmark, your personal data is primarily processed within the EU/EEA.

Some service providers (e.g., Google, Meta, Klaviyo) may transfer data outside the EU/EEA.

Such transfers are safeguarded by:

• EU adequacy decisions
• Standard Contractual Clauses (Article 46 GDPR)
• EU–US Data Privacy Framework (where applicable)

11. Your Rights (Ireland)

Under GDPR, you have the right to:

• Access your data
• Rectify inaccurate data
• Erase data (where applicable)
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent

You also have the right to lodge a complaint with:

Data Protection Commission (DPC)
21 Fitzwilliam Square South
Dublin 2
D02 RD28
Ireland

Website: www.dataprotection.ie

12. Changes

We may update this Privacy Policy when necessary.

The latest version is always available at:

https://www.runningxpert.com/eu/

Last updated: September 2026