Under Armour

UNDER ARMOUR – FROM HEAVY FOOTBALL T-SHIRTS TO ADVANCED SPORTSWEAR

Under Armour was founded in 1996 by Kevin Plank, former team captain of University of Maryland's football team. Plank noticed that traditional cotton shirts quickly became heavy and wet during workouts, inspiring him to develop a lightweight, moisture-wicking microfiber shirt. This innovation quickly gained popularity among athletes and laid the foundation for Under Armour's success. The brand's mission is to enhance athletes through passion, design, and constant innovation. Today, Under Armour is globally recognized for combining advanced tech with functional design, securing a strong position in sports apparel and footwear.

UNDER ARMOUR - SHOES AND CLOTHING WITH INNOVATION

Under Armour is known for delivering technologically advanced sportswear and running shoes that help athletes perform optimally in all conditions. The brand has developed a range of innovative technologies, including HeatGear®, ColdGear®, and AllSeasonGear®, ensuring comfort and performance year-round. HeatGear® keeps you cool on hot days, while ColdGear® insulates against cold, and AllSeasonGear® adapts to changing weather.

Under Armour's running apparel is designed to wick moisture away from the body, offer maximum freedom of movement, and ensure a light and comfortable fit. The range spans from t-shirts, shorts, and tights to jackets and accessories, so you can always find the right gear for your workout. Under Armour running shoes are developed with technologies like HOVR™ and Charged Cushioning®, providing a light, responsive, and supportive running experience. The shoes are ergonomically designed and suited for both beginners and seasoned runners.

The brand also focuses on sustainability, continually working to minimize its environmental footprint through responsible material choices and production. Under Armour combines function, comfort, and style, making them an ideal choice for both casual exercisers and elite athletes.

FAQ – FREQUENTLY ASKED QUESTIONS

What technologies does Under Armour use?

Under Armour uses its innovative technologies like HeatGear®, ColdGear®, and HOVR™, ensuring optimal comfort and performance in all conditions. Check each product to see which technologies are included.

Is Under Armour running apparel suitable for both summer and winter?

Yes, Under Armour offers specialized collections for both warm and cold conditions. HeatGear® is ideal for summer, while ColdGear® protects against winter cold.

How do I choose the right Under Armour running shoe?

It depends on your running style, foot type, and needs. Under Armour offers both neutral and stable running shoes with various technologies, suitable for both beginners and experienced runners. See the individual product for more info or contact our customer service for further guidance.

FIND EVEN MORE RUNNING GEAR WITH US

Are you interested in other innovative sports brands or looking for inspiration for new training gear? Explore our selection of Nike , adidas and Asics , or see our wide range of running apparel and running shoes . Here you'll find everything you need to take your training to the next level – whether you're a beginner or an experienced runner.