Under Armour

UNDER ARMOUR – FROM HEAVY FOOTBALL T-SHIRTS TO ADVANCED SPORTSWEAR

Under Armour was founded in 1996 by Kevin Plank, former captain of the University of Maryland's football team. Plank noticed traditional cotton t-shirts became heavy and wet during workouts, inspiring him to develop a lightweight, moisture-wicking microfiber t-shirt. This innovation quickly gained popularity among athletes, laying the foundation for Under Armour's success. The brand's mission is to make athletes better through passion, design, and constant innovation. Today, Under Armour is globally recognized for combining advanced technology with functional design, securing a strong position in the sportswear and footwear market.

UNDER ARMOUR - SHOES AND CLOTHING WITH INNOVATION

Under Armour is known for delivering technologically advanced sportswear and running shoes that help athletes perform optimally in all conditions. The brand has developed a range of innovative technologies, including HeatGear®, ColdGear®, and AllSeasonGear®, ensuring comfort and performance year-round. HeatGear® keeps you cool on hot days, ColdGear® insulates against the cold, and AllSeasonGear® adapts to changing weather conditions.

Under Armour's running apparel is designed to wick moisture away, provide maximum freedom of movement, and ensure a light, comfortable fit. The range includes t-shirts, shorts, and tights to jackets and accessories, so you can always find the right gear for your training. Under Armour running shoes are developed with technologies like HOVR™ and Charged Cushioning®, offering a light, responsive, supportive running experience. The shoes are ergonomically designed for both beginners and experienced runners.

The brand also focuses on sustainability and is continuously working to minimize its environmental footprint through responsible material choices and production. Under Armour combines function, comfort, and style, making them a natural choice for both casual exercisers and elite athletes.

FAQ – FREQUENTLY ASKED QUESTIONS

What technologies does Under Armour use?

Under Armour uses innovative technologies like HeatGear®, ColdGear®, and HOVR™, ensuring optimal comfort and performance in all conditions. Check each product for specific technology details.

Is Under Armour running apparel suitable for both summer and winter?

Yes, Under Armour offers specialized collections for both warm and cold conditions. HeatGear® is ideal for summer, while ColdGear® protects against winter's chill.

How do I choose the right Under Armour running shoe?

It depends on your running style, foot type, and needs. Under Armour offers both neutral and stable running shoes with various technologies for beginners and experienced runners. Check the individual product for more info or contact customer service for guidance.

DISCOVER MORE RUNNING GEAR WITH US

Interested in other innovative sports brands or seeking inspiration for new training gear? Explore our selection of Nike , adidas and Asics , or see our wide range of running apparel and running shoes . Find everything you need to elevate your training – whether you're a beginner or an experienced runner.