Privacy policy

Privacy policy

This Privacy Policy explains how RunningXpert Group ApS processes your personal data when you visit or make a purchase through:

https://www.runningxpert.com/en/

This website is intended for customers in the United Kingdom (excluding Isle of Man, Jersey and Guernsey). Ireland is served through a separate webshop.

1. Data Controller

RunningXpert Group ApS

Gammel Sellingvej 1

8370 Hadsten

Denmark

Email: [email protected]

RunningXpert Group ApS is the data controller responsible for processing your personal data in accordance with:

  • UK GDPR
  • Data Protection Act 2018

2. When Do We Process Your Personal Data?

We process personal data when you:

  • Place an order
  • Create a customer account
  • Subscribe to our newsletter
  • Leave items in your shopping cart
  • Contact customer service
  • Visit our website and accept cookies
  • Submit a review via Trustpilot or Lipscore

We only process personal data where we have a lawful basis.

3. Orders and Contract Fulfilment

3.1 Purpose

We process your data to:

  • Process and deliver your order
  • Handle payments
  • Communicate about your order
  • Manage returns and warranty claims
  • Prevent fraud
  • Comply with legal accounting obligations

3.2 Data We Process

  • Name
  • Billing and delivery address
  • Email address
  • Phone number
  • Order history
  • Payment details
  • IP address

 

3.3 Legal Basis

  • Performance of a contract
  • Legal obligation
  • Legitimate interest (fraud prevention)

3.4 Payment Providers

Depending on your selected payment method, your data may be shared with:

  • VISA
  • Mastercard
  • PayPal
  • Apple Pay
  • Klarna

These providers act as independent data controllers.

3.5 Retention Period

  • Accounting data: up to 10 years (Danish accounting legislation)
  • Warranty/claims: typically up to 3 years
  • Customer service cases: 12–36 months

4. Customer Account

Purpose

  • Faster checkout
  • Order history access
  • Address storage

Legal Basis

Performance of a contract.

Retention

Until account deletion, subject to legal obligations.

 

5. Newsletter and Cart Reminders (Klaviyo)

Purpose

  • Newsletters and offers
  • Personalised marketing
  • Abandoned cart reminders
  • Customer surveys

Data

  • Name
  • Email
  • Purchase behaviour
  • Cart information

Legal Basis

Consent.

You may withdraw consent at any time.

Retention

Until you unsubscribe. Afterwards, your email may be stored in a suppression list.

Processor

Klaviyo.

6. Cookies and Tracking

We use cookies and similar technologies.

Non-essential cookies are only set with your consent.

Legal basis:

 

  • Consent
  • Legitimate interest (strictly necessary cookies)

You may change your preferences at any time via our cookie settings.

 

6.1 Google Analytics 4

We use GA4 to analyse and improve our website.

Data processed may include:

  • Pseudonymised IP address
  • Device and browser information
  • User behaviour

Retention: 14 months

Legal basis: Consent

 

6.2 Online Marketing

With your consent, we use:

  • Meta (Facebook & Instagram)
  • Google Ads
  • Microsoft Ads
  • AdTraction
  • Klarna marketing services
  • PriceRunner

These services may process behavioural data for:

  • Personalised advertising
  • Conversion tracking
  • Performance measurement

Legal basis: Consent

7. Reviews

7.1 Trustpilot (Store Reviews)

After purchase, you may receive an invitation to review your experience.

Legal basis: Legitimate interest (quality improvement)

Trustpilot acts as an independent controller.

7.2 Lipscore (Product Reviews)

We use Lipscore to collect and display product reviews.

Data may include:

  • Name (optional)
  • Review content
  • Email address (for verification)

Legal basis:

  • Legitimate interest
  • Consent (where applicable)

8. Customer Service (Zendesk)

When you contact us, we process:

  • Name
  • Contact details
  • Order number
  • Message content

Legal basis:

  • Contract performance
  • Legitimate interest

Retention: 12–36 months

We do not record phone calls.

Processor: Zendesk

9. Group-Level Data Sharing

Aggregated or pseudonymised purchase data may be shared with our parent company:

WS WeSports Group AB (publ)

This is done for business analytics and strategic insights.

There is no joint controllership arrangement.

Legal basis: Legitimate interest.

10. International Transfers

As RunningXpert are based in Denmark, your data may be processed within the EU/EEA.

Some providers (e.g., Google, Meta, Klaviyo) may transfer data outside the UK/EU.

Such transfers are safeguarded by:

  • UK adequacy regulations
  • Standard Contractual Clauses
  • Data Privacy Framework (where applicable)

11. Your Rights (UK)

Under UK GDPR, you have the right to:

  • Access your data
  • Rectify inaccurate data
  • Erase data (where applicable)
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent

You also have the right to lodge a complaint with:

Information Commissioner’s Office (ICO)

www.ico.org.uk

12. Changes

We may update this Privacy Policy when necessary.

The latest version is always available at:

https://www.runningxpert.com/en/privacy-policy

Last updated: March 2026