Privacy policy

This Privacy Policy explains how RunningXpert Group ApS processes your personal data when you visit or make a purchase through:

https://www.runningxpert.com/en/

This website is intended for customers in the United Kingdom (excluding Isle of Man, Jersey and Guernsey). Ireland is served through a separate webshop.

1. Data Controller

RunningXpert Group ApS

Gammel Sellingvej 1

8370 Hadsten

Denmark

Email: [email protected]

RunningXpert Group ApS is the data controller responsible for processing your personal data in accordance with:

• UK GDPR
• Data Protection Act 2018

2. When Do We Process Your Personal Data?

We process personal data when you:

• Place an order
• Create a customer account
• Subscribe to our newsletter
• Leave items in your shopping cart
• Contact customer service
• Visit our website and accept cookies
• Submit a review via Trustpilot or Lipscore

We only process personal data where we have a lawful basis.

3. Orders and Contract Fulfilment

3.1 Purpose

We process your data to:

• Process and deliver your order
• Handle payments
• Communicate about your order
• Manage returns and warranty claims
• Prevent fraud
• Comply with legal accounting obligations

3.2 Data We Process

• Name
• Billing and delivery address
• Email address
• Phone number
• Order history
• Payment details
• IP address

3.3 Legal Basis

• Performance of a contract
• Legal obligation
• Legitimate interest (fraud prevention)

3.4 Payment Providers

Depending on your selected payment method, your data may be shared with:

• VISA
• Mastercard
• PayPal
• Apple Pay
• Klarna

These providers act as independent data controllers.

3.5 Retention Period

• Accounting data: up to 10 years (Danish accounting legislation)
• Warranty/claims: typically up to 3 years
• Customer service cases: 12–36 months

4. Customer Account

Purpose

• Faster checkout
• Order history access
• Address storage

Legal Basis

Performance of a contract.

Retention

Until account deletion, subject to legal obligations.

 

5. 5. Newsletter and personalisation (Klaviyo)

Purpose

• Sending marketing by email
• Tailoring the content of our marketing to your interests (profiling)
• Statistics

Data

• Name
• Email
• Date of birth (if provided)
• Gender (if provided)
• Purchase and return history
• Preferences you provide
• Your behaviour in our emails and on our website (opens, clicks, products viewed and cart contents)

Legal Basis

Consent.

You may withdraw consent at any time.

Personalisation

We analyse the information you provide and how you interact with us to make the content we send more relevant. That includes opens and clicks in our emails, products and categories viewed, and cart contents. You may therefore receive different emails from other subscribers. No automated decision-making within the meaning of Article 22 UK GDPR takes place.
Providing your gender and date of birth is optional. If you give us your date of birth, we will send you a birthday greeting. Without this information you will still receive our newsletters, just without the related personalisation.

Retention

Until you unsubscribe. Afterwards, your email may be stored in a suppression list.

Processor

Klaviyo.

6. Cookies and Tracking

We use cookies and similar technologies.

Non-essential cookies are only set with your consent.

Legal basis:

• Consent
• Legitimate interest (strictly necessary cookies)

You may change your preferences at any time via our cookie settings.

 

6.1 Google Analytics 4

We use GA4 to analyse and improve our website.

Data processed may include:

• Pseudonymised IP address
• Device and browser information
• User behaviour

Retention: 14 months

Legal basis: Consent

 

6.2 Online Marketing

With your consent, we use:

• Meta (Facebook & Instagram)
• Google Ads
• Microsoft Ads
• AdTraction
• Klarna marketing services
• PriceRunner

These services may process behavioural data for:

• Personalised advertising
• Conversion tracking
• Performance measurement

Legal basis: Consent

7. Reviews

7.1 Trustpilot (Store Reviews)

After purchase, you may receive an invitation to review your experience.

Legal basis: Legitimate interest (quality improvement)

Trustpilot acts as an independent controller.

7.2 Lipscore (Product Reviews)

We use Lipscore to collect and display product reviews.

Data may include:

• Name (optional)
• Review content
• Email address (for verification)

Legal basis:

• Legitimate interest
• Consent (where applicable)

8. Customer Service (Zendesk)

When you contact us, we process:

• Name
• Contact details
• Order number
• Message content

Legal basis:

• Contract performance
• Legitimate interest

Retention: 12–36 months

We do not record phone calls.

Processor: Zendesk

9. Group-Level Data Sharing

Aggregated or pseudonymised purchase data may be shared with our parent company:

WS WeSports Group AB (publ)

This is done for business analytics and strategic insights.

There is no joint controllership arrangement.

Legal basis: Legitimate interest.

10. International Transfers

As RunningXpert are based in Denmark, your data may be processed within the EU/EEA.

Some providers (e.g., Google, Meta, Klaviyo) may transfer data outside the UK/EU.

Such transfers are safeguarded by:

• UK adequacy regulations
• Standard Contractual Clauses
• Data Privacy Framework (where applicable)

11. Your Rights (UK)

Under UK GDPR, you have the right to:

• Access your data
• Rectify inaccurate data
• Erase data (where applicable)
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent

You also have the right to lodge a complaint with:

Information Commissioner’s Office (ICO)

www.ico.org.uk

12. Changes

We may update this Privacy Policy when necessary.

The latest version is always available at:

https://www.runningxpert.com/en/privacy-policy

Last updated: September 2026